How To Choose the Right Property Advisor: Key Questions to Ask Before You Buy

Choosing the right professional is vital in many aspects of life—whether it’s finding a doctor, lawyer, mortgage broker, or even selecting the right school for your children. Yet, when it comes to property decisions, many people fall into the trap of simply relying on advice from the real estate agent. This can be a mistake, as the agent is ultimately working for the vendor, not you.

Unfortunately, this also leads to poor decision-making when selecting a property advisor or buyer's agent. To ensure you make the right choice, here are some essential questions you should ask any company when you're looking to purchase property:

  1. Can you provide references or testimonials from past clients?
    A reputable buyer’s agent or team should be able to provide you with client testimonials or references from past clients. Hearing directly from others who have worked with the agent will give you confidence in their ability to deliver results. We have a long list of satisfied clients and are always happy to share their feedback, including Google and LinkedIn reviews.
  2. What level of service and communication can I expect?
    Real estate transactions can be complex and stressful. Your buyer's agent should offer clear communication and dedicated support throughout the process. Ask about their client service approach and how frequently you will receive updates. We prioritize ongoing communication, making sure you’re informed every step of the way.
  3. How familiar are you with the local property market?
    Understanding the local market is essential, as property markets can vary greatly from one neighbourhood to another. Having deep, localized knowledge can be the key to transforming a good investment into a great one. At Greenrock Advisory, we excel in developing strategies tailored to the specific conditions of each market. With offices across Australia and strong relationships with key associate’s in strategic locations, we ensure that our clients benefit from local expertise, no matter where they choose to invest.
  4. How do you ensure the property you recommend aligns with my financial goals?
    Property investment should align with your broader financial objectives. Your buyer’s agent should be able to clearly explain how a property fits into your long-term wealth-building strategy, not just meet your immediate needs. A good property advisor will challenge your thinking and foster collaborative communication, rather than a one-sided conversation. At Greenrock Advisory, we don’t just buy properties—we build portfolios designed to achieve financial freedom. Collaborating with finance, accounting, and other key associates is essential to ensuring long-term success.
  5. What is your experience in property investment, and how much do you currently own?
    Experience is invaluable in property investment. The executive team at Greenrock Advisory has been investing in Australian property for over 30 years, with personal portfolios exceeding $20 million. Our team also holds substantial blue-chip portfolios, showcasing that we actively implement the same strategies we recommend to our clients.
  6. Do you have a strong negotiation strategy?
    Securing the right property at the best price requires skilled negotiation. Your buyer’s agent should have a well-developed strategy for negotiations. Ask them to explain their approach. At Greenrock Advisory, our team has years of experience negotiating deals that maximize value for our clients.
  7. What is your track record in securing off-market deals or property with upfront value?
    The best deals often happen off-market, or through relationships with private vendors where competition is limited. Ask your team about their ability to secure properties before they hit the public market. At Greenrock Advisory, many of our purchases are made before the property is officially listed, thanks to our established relationships across Australia.
  8. Who will be responsible for managing my property purchase?
    Many agencies promote their experience, but it’s essential to know who will be handling your transaction. At Greenrock Advisory, our senior team, with years of hands-on experience, personally manages every client purchase, ensuring expertise at every step.
  9. How do you structure your fees, and what do they cover?
    We believe in complete transparency with our fees. At Greenrock Advisory, our fees reflect the value we provide—leveraging over two decades of industry expertise to deliver top-tier results for our clients.
  10. How long have you been advising on property investments?
    At Greenrock Advisory, we are committed to full transparency when it comes to our fees. Our fee structure reflects the value we deliver, drawing on years of professional expertise to consistently achieve outstanding results for our clients.

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